Saregama India to Invest ₹750 Crore in Music Business to Drive Growth

Saregama India, a leading player in the Indian music industry and part of the RP-Sanjiv Goenka Group, has unveiled an ambitious plan to invest up to ₹750 crore into its music division. This substantial investment is aimed at achieving a 25-30% revenue growth over the next few years, with a strategy encompassing both organic and inorganic growth routes.

The company’s strategy includes an expansion into a new business segment designed to capitalize on the rising popularity of independent artists. Saregama India is launching an Artiste Partner Programme that will facilitate the release of music videos and audio tracks on its platforms. This initiative will operate on a revenue-sharing model, offering artists a platform to showcase their work while generating new revenue streams for the company.

The planned investment of ₹750 crore will be exclusively allocated to Saregama’s music business. It will not be used for the company’s film division or its popular Carvaan business, which are already well-capitalized and self-sustaining. Instead, the funds will support new content acquisitions, technology upgrades, and potential mergers or acquisitions to bolster the music division's growth.

“Our projection of a 25-30% revenue growth is a combination of strategic investments in new content and potential acquisitions,” an official from Saregama India explained during an analyst call. “This substantial fund will be dedicated solely to enhancing our music business. We are confident that this focused approach will drive significant growth and strengthen our market position.”

Saregama India’s move highlights its commitment to maintaining its leadership in the evolving music industry landscape. By leveraging both new content and strategic acquisitions, the company aims to reinforce its market presence and adapt to the dynamic demands of music consumers and creators alike.

As Saregama India embarks on this significant investment journey, industry stakeholders and artists alike are watching closely to see how these initiatives will reshape the music business and influence the broader entertainment market.

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