The music industry has spent decades adapting to technological disruption. From digital recording and streaming platforms to social media-driven discovery, each innovation has reshaped how songs are created, distributed, and consumed. Artificial intelligence may prove to be the most consequential shift yet. Today, AI systems can generate lyrics, compose melodies, produce instrumentals, and create realistic vocals with minimal human input. In some cases, listeners cannot distinguish between a song created by a human artist and one generated largely by software. Yet as AI-generated tracks gain popularity, a curious pattern is emerging. Many listeners enjoy the music until they discover how it was made. That reaction raises an important question: Why does the origin of a song matter if the final product sounds good? The Authenticity Problem The debate surrounding AI music is not primarily about quality. Modern AI systems are increasingly capable of producing polished, commercially viable ...

Saregama India, a leading player in the Indian music industry and part of the RP-Sanjiv Goenka Group, has unveiled an ambitious plan to invest up to ₹750 crore into its music division. This substantial investment is aimed at achieving a 25-30% revenue growth over the next few years, with a strategy encompassing both organic and inorganic growth routes. The company’s strategy includes an expansion into a new business segment designed to capitalize on the rising popularity of independent artists. Saregama India is launching an Artiste Partner Programme that will facilitate the release of music videos and audio tracks on its platforms. This initiative will operate on a revenue-sharing model, offering artists a platform to showcase their work while generating new revenue streams for the company. The planned investment of ₹750 crore will be exclusively allocated to Saregama’s music business. It will not be used for the company’s film division or its popular Carvaan business, which are alrea...

In the ever-evolving world of music, success often hinges not just on talent but also on making strategic decisions. For many artists, learning when to say no can be as crucial as choosing the right opportunities. Both Drake and Billie Eilish, two of the most influential figures in contemporary music, have navigated their careers with this principle in mind. Drake: Strategic Selectivity Drake, a global superstar with numerous accolades, has mastered the art of saying no to protect his creative integrity and brand. Despite his massive popularity, he has been known to decline collaborations or projects that don't align with his vision. For instance, Drake turned down a high-profile collaboration with a prominent pop star in the early days of his career. While the project could have potentially expanded his audience, Drake recognized that it might compromise his artistic direction and brand authenticity. By saying no to opportunities that did not resonate with his personal style or vi...