Saregama India, a leading player in the Indian music industry and part of the RP-Sanjiv Goenka Group, has unveiled an ambitious plan to invest up to ₹750 crore into its music division. This substantial investment is aimed at achieving a 25-30% revenue growth over the next few years, with a strategy encompassing both organic and inorganic growth routes. The company’s strategy includes an expansion into a new business segment designed to capitalize on the rising popularity of independent artists. Saregama India is launching an Artiste Partner Programme that will facilitate the release of music videos and audio tracks on its platforms. This initiative will operate on a revenue-sharing model, offering artists a platform to showcase their work while generating new revenue streams for the company. The planned investment of ₹750 crore will be exclusively allocated to Saregama’s music business. It will not be used for the company’s film division or its popular Carvaan business, which are alrea...