By February, love is no longer confined to a single date on the calendar. It unfolds strategically — day by day — across what is now widely recognized as Valentine’s Week. From February 7 to 14, this eight-day sequence has evolved into more than a romantic tradition. It is a carefully paced emotional journey — and, for brands, a masterclass in sentiment-driven commerce. Retail, hospitality, jewellery, confectionery, beauty, and digital platforms all participate in what has quietly become one of the most emotionally charged spending cycles of the year. Yet beyond revenue metrics lies something deeper: Valentine’s Week reflects how modern consumers express affection — progressively, publicly, and increasingly through curated experiences and music. Here’s how each day contributes to both emotional storytelling and economic momentum, along with a soundtrack that defines its mood. By February 7, Rose Day sets the tone with first impressions, symbolism, and the power of gesture. The week ope...