From Dharavi to the World: How YouTube Is Supercharging India’s Music Dreams

Forget record deals and TV talent shows—India’s next big music stars are finding their audience on screens, not stages. And YouTube is leaning in hard. With its expanded Foundry program and new Music Nights series, the platform is no longer just a launchpad. It’s a full-blown ecosystem.

At the WAVES summit earlier this year, Dharavi Dream Project’s young rappers shared the mic with none other than Alan Walker. The message was loud: India’s streets have stories, and YouTube is ready to take them global. These aren’t polished pop acts—they’re raw, unpredictable, and exactly what the world wants next.

The numbers back it up. Between 2022 and 2024, YouTube funnelled over ₹21,000 crore into Indian creators and media companies. And it’s not stopping. The platform is giving indie artists tools, training, and algorithms that favour authenticity over formula.

The new gatekeepers don’t wear suits—they write code.

🎸 John Mayer Is Building His Next Album — and It Might Be His Most Personal Yet

John Mayer doesn’t want to rush his next album. And really, why should he? After two decades of twisting pop, blues, and folk into chart-topping, Grammy-winning records, Mayer seems more focused on truth than trends. "I’m letting the songs come to me, not chasing them," he told a crowd in Amsterdam earlier this year. “I think I’m halfway there.” Now, as he balances a stripped-back European solo tour and sporadic songwriting sessions in L.A. and Montana, Mayer is quietly sculpting what insiders say could be his most vulnerable record since Continuum . The album — currently untitled, and still without an official release date — is expected to arrive sometime in late 2025 or early 2026 , according to sources close to the project. “It’s not a sequel. It’s a reset.” Following the lush soft-rock nostalgia of 2021’s Sob Rock , fans might expect another neon-soaked trip into Mayer’s retro obsessions. But this time, he's turning inward. Several unreleased songs debuted on tour...

Aditya Rikhari: The Soulful Voice of a New Generation

Aditya Rikhari, born on July 29, 2000, in New Delhi, is an Indian singer-songwriter who has quickly made a mark in the indie pop scene. Known for his emotive lyrics and melodious voice, Aditya’s music blends traditional Indian sounds with contemporary pop and folk influences, creating songs that resonate deeply with his audience. He began his musical journey around 2020 and gained early recognition with heartfelt tracks like “Faasle,” “Samjho Na,” and “Teri Yaad.” The song “Samjho Na” was a breakthrough for him, helping establish his presence in the industry with its relatable narrative and soulful delivery. In December 2024, Aditya released his debut album Jaana , featuring eight tracks that explore themes of love, longing, and personal growth. The same year, he made his Bollywood debut with a reimagined version of “Jaana Samjho Na” for the film Bhool Bhulaiyaa 3 , starring Kartik Aaryan and Triptii Dimri. This milestone marked a significant step in his career. Aditya’s song “S...

India’s Leading Male Voices: The Biggest Singers Since 2000

Since the turn of the millennium, India’s music scene has been shaped by a few male singers whose voices have become defining elements of contemporary Bollywood and independent music. Among them, Arijit Singh stands out as the most prolific and influential. With thousands of songs recorded across Hindi, Bengali, Tamil, Telugu, and other languages, Arijit’s soulful and emotive singing style has redefined playback singing. Rising to prominence in the early 2010s, he has become a staple on film soundtracks, pop albums, and live stages. Sonu Nigam , a veteran who began his career in the 1990s, has remained a dominant presence through the 2000s and beyond. Known for his powerful vocals and versatility, Sonu has recorded thousands of songs in Hindi, Kannada, Punjabi, Bengali, and other languages. His ability to adapt to evolving musical trends has kept him relevant across decades. The 2000s also witnessed the emergence of Yo Yo Honey Singh , who brought a fresh wave of rap and pop to ...

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